{"id":11892,"date":"2024-03-05T15:12:14","date_gmt":"2024-03-05T22:12:14","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=11892"},"modified":"2024-05-06T17:04:15","modified_gmt":"2024-05-07T00:04:15","slug":"womens-history-month-leslie-perry","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/womens-history-month-leslie-perry\/","title":{"rendered":"Women&#8217;s History Month: Leslie Perry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>In honor of Women&#8217;s History Month, PBA highlights Leslie Perry, our very own Director of Membership. Leslie embodies strength, perseverance, and grace in all her endeavors. We celebrate her and the many amazing women in the beauty industry, recognizing their daily contributions<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Can you share a specific moment in your career where you faced challenges related to your gender, and how did you navigate through those obstacles?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not a specific moment, but more of an ongoing challenge. It\u2019s the \u201cdouble bind.\u201d The concept that as women, we need to be strong and assertive, but not TOO strong and assertive. Otherwise, we\u2019re labeled as overbearing, a jerk, rude, mean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When men are assertive and take charge, they\u2019re considered strong leaders. When women are assertive and take charge, they\u2019re considered competent leaders but disliked. On the other hand, when women are nurturing, communicative, caring \u2013 we\u2019re liked, but considered less competent leaders.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"America Ferrera&#039;s Iconic Barbie Speech | Barbie | Max\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/CBqlDWHkdHk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><sup>Leslie chose this clip from the Barbie movie that cites the difficulties that come with womanhood.<\/sup><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Have you encountered situations where your ideas or contributions were undervalued, and how did you assert your worth in those instances?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I experienced this much more frequently when I was younger and starting my career. I\u2019d wait my turn, express an opinion or concept and be ignored. Within the meeting, a male counterpart may have expressed the same concept and be praised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I handle it a variety of ways. First, I assess whether it\u2019s even worth it. If it is, I may speak up to add context to the concept presented, or say something like \u2013 it sounds like we\u2019re in agreement. As I mentioned earlier\u2026 I also try to be aware of others not having a voice in meetings and making sure I acknowledge them, give them an opportunity to share<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">As a woman in a leadership role in the beauty industry, why do you think it is important to have women in these roles? How does it contribute to innovation and success?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieatexecs-4-768x1024.jpg\" alt=\"\" class=\"wp-image-11902 lazyload\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;width:227px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieatexecs-4-768x1024.jpg 768w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieatexecs-4-225x300.jpg 225w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieatexecs-4.jpg 960w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">We work in an industry dominated by women \u2013 59% of employment-based salons are owned by women (that\u2019s nearly three times higher than business outside of beauty) and 85% of individuals who work in personal appearance occupations are women!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diversity in general brings such richness in thought and leads to better decision making and outcomes. Decades of studies show women leaders help increase productivity, enhance collaboration, inspire organizational dedication, and improve fairness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In your journey, have you found mentors or role models who have supported you as a woman in the beauty industry, and how have these relationships influenced your career?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"697\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/lesliebaby-1024x697.jpg\" alt=\"\" class=\"wp-image-11896 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/697;width:754px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/lesliebaby-1024x697.jpg 1024w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/lesliebaby-300x204.jpg 300w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/lesliebaby-768x523.jpg 768w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/lesliebaby-1536x1045.jpg 1536w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/lesliebaby.jpg 1693w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<cite>&#8220;Me &#8216;helping&#8217; my mom\u2019s client (when my mom had her salon in our house). I was probably 4-5 years old here&#8221;<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">My first role models \u2013 my grandmothers and my mother. All three of them were entrepreneurs \u2013 my mom as a hairdresser and salon owner, one grandmother ran the family farm business and was very involved in local politics and my other grandmother was an executive at an insurance company at a time when women in business roles were scarce. I had the luxury of growing up watching them, learning from them, working alongside them and being encouraged every single day to believe in myself, set lofty goals and work to achieve those goals.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"960\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandgrandma.jpg\" alt=\"\" class=\"wp-image-11903 lazyload\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/960;width:179px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandgrandma.jpg 720w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandgrandma-225x300.jpg 225w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandmom-1024x768.jpg\" alt=\"\" class=\"wp-image-11914 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;width:317px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandmom-1024x768.jpg 1024w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandmom-300x225.jpg 300w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandmom-768x576.jpg 768w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieandmom.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"613\" height=\"960\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/yZRQs866QjKHkrFZQzFWrw.jpg\" alt=\"\" class=\"wp-image-11915 lazyload\" style=\"--smush-placeholder-width: 613px; --smush-placeholder-aspect-ratio: 613\/960;width:149px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/yZRQs866QjKHkrFZQzFWrw.jpg 613w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/yZRQs866QjKHkrFZQzFWrw-192x300.jpg 192w\" data-sizes=\"(max-width: 613px) 100vw, 613px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieanddad-1-768x1024.jpg\" alt=\"\" class=\"wp-image-11898 lazyload\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;width:338px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieanddad-1-768x1024.jpg 768w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieanddad-1-225x300.jpg 225w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2024\/03\/leslieanddad-1.jpg 960w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was also fortunate to have the ultimate \u201cgirl dad\u201d who included me in activities that may have traditionally been seen as father\/son \u2013 he taught me to throw a football and bonded with me during Monday Night Football games, he expected me to help with manual labor on the farm, he taught me to drive a stick shift (although I wasn\u2019t very good!). Through his example, I learned that strong, confident men support strong, confident women. And I shouldn\u2019t settle for less.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond my family, I\u2019ve been really lucky to surround myself with incredible business leaders who generously lend advice, a listening ear and the tough-love I need to be successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the Professional Beauty Association, we believe in wholeheartedly supporting Women&#8217;s History Month. It&#8217;s not just about recognizing achievements; it&#8217;s a commitment to fostering an environment where the diverse talents and contributions of women in the beauty industry are celebrated and valued. Together with PBA, we&#8217;re dedicated to promoting inclusivity, empowerment, and inspiration for all women in our field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In honor of Women&#8217;s History Month, PBA highlights Leslie Perry, our very own Director of Membership. Leslie embodies strength, perseverance,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[125],"insight_type":[59],"class_list":["post-11892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","tag-membership","insight_type-blog-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leslie Perry: Celebrating Women&#039;s Leadership in Beauty<\/title>\n<meta name=\"description\" content=\"Honoring Leslie Perry, PBA&#039;s Director of Membership, during Women&#039;s History Month as we spotlight her impact and the role of women in beauty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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